Showing posts from December, 2017Show All
Think small: the new metrics of engagement for news subscriptions

Think small: the new metrics of engagement for news

December 18, 2017

Forget about the big numbers of total page views per month or unique users per month. …

Media seek 'emotional engagement' of audiences measurement

Media seek 'emotional engagement' of audiences

December 15, 2017

Sylvia Chan-Olmsted is one of the leading scholars of media economics, and she stoppe…

The audiences are in charge: are publishers listening? subscriptions

The audiences are in charge: are publishers listening?

December 14, 2017

Recently I was invited to give a lecture at the University of Malaga --"The audi…

Journalists and sales: don't sell your soul sales

Journalists and sales: don't sell your soul

December 08, 2017

Over the past several years, I have written a number of blog posts about how journalis…